The Impact of Market Orientation, Corporate Social Responsibility Essay

The Impact of Market Orientation, Corporate Social Responsibility - Essay Example Most companies that are market-oriented avoid getting into trouble because they spend most of the time with their customers thereby gaining a lot of information from the customers. Indeed the relationship that coexists between the business performance and the market orientation are quite a powerful one. For instance, those businesses that exhibit strong interrelationship between the business performance and the MO have experienced success and the growth of the market share (Appiah-Adu and Ranchho, 1998). While the competitor and customer orientation can have the significant and positive impact on the overall MO, only the customer orientation can have the significant and positive impact on the business performance. From the managerial perspective, the measurements scales can be used in assessing the firm’s level of the MO and appropriately identify the â€Å"bottlenecks† in the intra-organizational information flows. For this course, the transformation of the business from the MO to the business performance is a rather a more complex phenomenon due to the interventions from the other factors during the process of transformation (Slater and Narver, 1995; Han et al., 1998; Baker and Sinkula, 1999). Successful organizations create the organizational culture that encourages its employees feel dedication and commitment to the organization. Corporate social responsibility initiatives are one way of achieving this. Besides giving the employees the invaluable feeling towards making enormous contribution to the organization, it also offer other positive effects to the business as well. Innovation in the managerial and organizational practices suggest that new and improved ways of enhancing the CSR via the rebuilding the relationship between the organizations and the community while enhancing the understanding of the social capital that found in the social environment that the

Analysis of P&G 2010 Annual Report Term Paper Example | Topics and Well Written Essays - 1750 words

Analysis of P&G 2010 Annual Report - Term Paper Example They were encouraged by their father-in-law to do a business together which they finally pursued and agreed to a joint venture after some years. Procter brought with him, his candle-making expertise while Gamble who was an experienced soap-maker offered his services. The company started off by selling candles and soap in the Ohio area. It became more of a family business when Procter’s eldest son went on to become the president of the corporation in 1890. Gamble’s eldest son, inducted the first ever laboratory in the company’s history giving it its first ever Ivory soap. As of 2010, the company is manufacturing and selling 81 different brands. They range from budget and household items for instance detergents and pampers to designer lines for instance Dolce and Gabbana and Burberry 5. As of 2009, the company garnered $79 billion in revenue. Of this $13 billion was in net earnings and this gave the company an earning margin of 14.3%. In 2008, the net revenues were 81.7 billion dollars. Procter and Gamble had also been in the news recently for their acquisition of Ambi Pur from the Sar Lee corporation for 320 million Euros. Procter and Gamble provides consumer packaged goods. Its products are sold in more than 180 countries through mass merchandisers, grocery stores, drug stores, high frequency stores, neighborhood stores and membership club stores. These stores different consumer in developing marketings. P & G conducts on-ground operations in approximately 80 countries. As of June 30, 2010, the company had three Global Business Units: Beauty and Grooming, Health and Well Being and Household care. 16% of its total revenue comes from sales to Wal-Mart. The company takes pride in focusing on strategies that they believe are right for the long-term health of the Company. They plan on increasing their organic sales from 1% to 2% faster than the market growth in categories in which they compete.